[ NEW CREATIVE DIRECTOR ]
All-round passion, energy, and curiosity are the distinctive traits of Riccardo Coppola, the versatile and dynamic Creative Director of Dekker. He started his professional career with a passion in Architecture and Design, and always combined field work with a high interest in craftsmanship and hand skills, conveyed both through his activity as an old furniture restorer in his youth and through his love for vintage in all respects, which he developed since the age of 15 attending the old-fashion apparel store where his sister was employed. Coppola immediately reflected and translated his strong attraction for fabrics, forms, and details, combined with function and look, into his true working method: self-taught and constantly in-progress skills originating from observation, elaboration, and meditation, always aimed at the creation of object-garments intended to last in time and to tell a story. In 1987 Riccardo Coppola started to work in a small specialized sportswear company – J.W. BIRNE – first as a graphic designer, then as a product assistant, dedicating his weekends to the sale of the garments he personally created at the brand’s point of sale. It is not by chance that the continuous reference to the retail world and to the integration of collections into a welcoming and involving context for customers played a primary role in his vision to encourage what he refers to as an actual “pursuit of impeccable balance between the garment and its window display”. While training in the apparel sector, he devoted to several projects for leading cotton sportswear production companies, including MASON’S and 40 WEFT. In 2002, the year of his turning point, Coppola organized the launch of the new Peuterey brand, with which he would then develop his experience in outerwear and with the identity of garments with a technical soul, an urban spirit, and a contemporary charm. Coppola embraced this new challenge and became the first testimonial of the unprecedented development of a brand that started off in Italy and landed on international markets – from America to the Far East – within just a few seasons. Hence, in 2003, the appointment as Creative Director of Peuterey Group and of all the portfolio’s brands, including Peuterey, Aiguille Noire, Geospirit, and Postcard.